品牌成長故事

CASES

Nokia Marketing Forum 2024

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Background

NOKIA’s annual flagship event brought business group leaders to Taiwan to share strategies and success stories. The venue featured a full product line showcase, complemented by a specially designed mini-theater where guests could choose sessions based on their interests and gain deeper insights into NOKIA’s latest technology solutions.

Strategy
  • During the brand’s rebranding phase, the team quickly adapted to new visual guidelines and delivered venue design proposals within a tight timeline.
  • With dispersed visitor flow across the venue, meticulous planning of visual displays was required to ensure a cohesive experience.
  • Afternoon breakout sessions were interlaced with the main agenda, demanding precise execution to ensure smooth transitions, balanced attendance across sessions, and minimal audience drop-off.