品牌成長故事
HPE Digital Resilience Summit — Two-Day Leadership Gathering
Background
In addition to corporate clients, the event also welcomed their families, with programs arranged along two tracks. While clients joined the summit sessions, their guests enjoyed a curated cultural tour—visiting the historic Wufeng Lin Family Mansion, tasting traditional delicacies from century-old Taichung shops, and later reuniting at the Lin residence for a Hanfu dress-up and group photo to open the evening program.
The gala dinner, themed Night Mist Banquet, was customized to reflect classical elegance. Set in the grandeur of the Lin Family Mansion, the evening featured fine dining prepared by renowned Taichung restaurants using local ingredients. Surrounded by history and ambience, guests enjoyed an immersive experience that evoked the refinement of a bygone era.
Strategy
- Event design and program planning required creativity and precision to leave a lasting impression on guests.
- With parallel tracks for client seminars and family cultural activities, both experiences needed to be equally engaging and seamlessly synchronized.
- As the Wufeng Lin Family Mansion and Garden is a protected heritage site, strict regulations applied to décor, catering, and usage. Multiple rounds of coordination with vendors and the venue ensured full compliance and flawless execution.