品牌成長故事
CASES
HPE Discover More Taipei 2023
Background
Trusted by the client for over a decade, we have continuously delivered their flagship annual forum.
As the brand evolved, the event transformed from product launches into a comprehensive IT solutions showcase. Each year, we planned and executed a full-day program aligned with the brand’s core message—covering venue flow and hardware setup, sponsor engagement, agenda design, solution booth visuals, interactive activities, and giveaway planning.
Strategy
- Multi-channel promotion was executed to maximize event registrations, attendance, and brand visibility.
- Positioned as the annual flagship event, it served as a platform to formally announce key brand messages and product updates while reaching new prospects.
- Sustained brand presence and strengthened connections with local customers and channel partners.