品牌成長故事
CASES
UL Solution Customer Day 2024
Background
As the leading brand in safety certification, the company hosted its annual customer appreciation event in Taiwan, expanded this year into a two-day, one-night program with APAC executives flying in to join key clients and partners.
The agenda featured a seminar on upcoming safety regulations and industry trends, a gala dinner with multilingual performances by well-known entertainer Duli, and a customized second-day experience in Yilan showcasing local industries and cuisine. The event concluded on a high note, leaving guests not only enriched with insights but also with a deeper appreciation of local culture and industry.
Strategy
- With large group sizes and varying arrival times for guests and executives, precise transportation arrangements were required to ensure smooth and punctual transfers.
- The program involved multiple venues and complex logistics, demanding close coordination with venue staff and vendors to deliver a seamless experience.
- Personalized requests and special arrangements for international executives were carefully managed to create a high-quality and engaging experience.